As a company with a longstanding reputation for being a trusted partner to our clients, our brand identity is meant to encompass our values and promises in a modern way. If you notice changes visually to our logo, marketing materials, deliverables, social media and more, it’s because we’re rebranding!
In order to remain current and distinguish the Corporate Concepts brand in a way that better reflects our current state of business, we’ve been unpacking the last 37 years in business that lead us to where we are today. How have we evolved? Where did we begin? What are our core values today?
Corporate Concepts Over The Years
This month, we are proud to celebrate Corporate Concepts’ 37th anniversary of being in business. Throughout these 37 years, we’ve grown with our clients and partners – some of whom have been with us since we first opened in 1983.
While our servicing capabilities and strong commitment to clients won’t change, we’ve come to recognize that our business has evolved so much that we wanted to visually represent our improvements.
Introducing Our New Logo
As a team full of design enthusiasts, we recognized our logo from 2003 no longer aligned with the aesthetic of the materials we deliver to clients. We need something that showcases our values of innovation, collaboration, and creativity in a way that’s approachable, bold, modern, and authentic.
We’re excited to share our new logo, which we truly believe represents all these values and more:
Not only does this new logo better reflect our team through its modern design, but it also allows us to represent you, our partners, manufacturers, and clients, better.
Bringing Our New Visual Identity to Life
A brand is more than just a logo, so we’ve taken a step back to look at our entire visual identity.
One of the biggest changes you might notice is our new color palette.
While our orange and gray color palette felt professional with a nod to our Knoll partners, on its own it doesn’t highlight the full enthusiasm of our team. That’s why we’re adding in six additional colors in order to bring our brand to life.
Our new palette is meant to highlight our lively personality:
As the dealership, there are so many different departments, tasks, experts, partners and more that make up what we do. We believe our new primary colors, in a way, represent that:
While bright, vibrant, and exciting, these colors also maintain a sense of professionalism and ease of use, just like our team. We’re committed to our promise of not only creating impactful workspaces, but also remaining easy to work with – just like our new palette makes an impact while easily flowing together.
With so many fine details that go into a rebrand, you’ll start to notice changes to our website over the next few months. We hope you’ll find that the new brand standards better represent the work we’re doing today.
These changes will not only showcase our new visual identity, but they’ll reinforce our promise of being easy to work with. Changes to the website will be based on easy-to-navigate, easy-to-follow design.
Our Proposals and Materials
You can still expect the same high-quality proposals from our team but with a little more flair. While our logo will be the first thing to change, we’ll be looking at ways to evolve our proposals and collateral to better serve our clients.
As we incorporate this new visual identity into our materials, we expect that clients will better understand our ability to adapt, evolve and deliver.
What This Means For You
During a time when any kind of celebration is welcome and we are ever more grateful for our business successes, incredible partners, and vibrant industry, we welcome you to celebrate this milestone with us.
Over the next few months as you start to see these changes come to life, rest assured that your experience with us will stay the same.
If you have any questions about our rebrand, please feel free to reach out to us at firstname.lastname@example.org.